BUSINESS WHICH YOU HAVE CONCEIVED

Create a business plan for a business which you have conceived.

Create a business plan for a business which they have conceived. The content of the business plan is based on real life content as well as the theory presented in class.

PART 1 - Business Concept

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(See the attachment at the bottom of the page “Business Plan Part One Examples” for help in writing this section).

PART 2a – Strategic Positioning:

Responding to customer needs

Making your business unique to competitors

Creating an activity map

Trading off

Porters Matrix

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(See the attachment at the bottom of the page “Business Plan Part 2 A Examples” for help in writing this section).

PART 2b – The business environment and Strategic positioning:

Porters Five Forces

Reducing the Five Forces

SWOT Analysis

(See the attachment at the bottom of the page “Business Plan Part 2B Example” for help in writing this section).

PART 3a Marketing:

Target Market Profile

(See attachment at the bottom of this page “Business Plan Part 3A Example” for help in writing this section).

PART 3b Marketing:

Product brand description

Product and Price list

Promotion (including Print Advertisement)

Place

PART 4a – Staff Requirements and Legal Obligations

- Motivation Programs

PART 4b – Organisational Structure and Company Type

PART 5 – Profit and Loss Statement and ratio analysis

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