Outline of a Sample Communications Plan
I. Situation
A. Clear statement of the company’s vision/mission
B. Clear statement of the purpose of the communication strategy to meet the vision/mission
II. Objectives: What does the company want to accomplish?
III. Communication Plan
A. Identify the target audience
B. What message do we want to covey?
C. What form(s) of media will best communicate the message?
IV. Implementation of Plan
A. Who is going to perform each task?
B. What is the timetable for completion?
C. Who will monitor and coordinate the plan?
D. What could go wrong and how will we respond if it does?
V. Budget: What will the effort cost in finances, time, and volunteers?
VI. Evaluation: How will we assess what we did?
VII. Where will we go from here?
A. Identify the target audience
B. What message do we want to covey?
C. What form(s) of media will best communicate the message?
IV. Implementation of Plan
A. Who is going to perform each task?
B. What is the timetable for completion?
C. Who will monitor and coordinate the plan?
D. What could go wrong and how will we respond if it does?
V. Budget: What will the effort cost in finances, time, and volunteers?
VI. Evaluation: How will we assess what we did?
VII. Where will we go from here?
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